Associate Business Analyst Job Details | PayU Payments

Key Responsibilities

: • Work with client for audience analytics practice from understanding requirements to campaign execution and tracking. • Analyze data from various marketing channels (digital, social media, paid campaigns) to identify trends, opportunities, and areas for improvement. • Develop and implement reports, dashboards, and key performance indicators (KPIs) to track the effectiveness of client’s marketing campaigns • Serve as the main point of contact for all the client communication and become owners of a particular industries. • Collaborate with the client’s marketing team to optimize campaigns, ensuring maximum return on investment (ROI) and improved customer acquisition and retention, via PayU data solutions • Use SQL and other database query languages to extract, manipulate, and analyze data from large datasets, ensuring data accuracy and relevance • Conduct deep-dive analysis to understand customer behavior, segmentation, and campaign performance • Identify growth opportunities within client portfolios and communicate them to the Client lead • Work closely with PayU internal partners (e.g. Business and Technology teams) to design and implement optimal solutions

Requirements

and Skills to be successful in this role: • 2+ years of experience as a Marketing Analyst or similar role. • Undergraduate or graduate degree in a quantitative field; MBA is a plus. • Should be an expert in Ad platforms and deep knowledge of campaign metrics and optimization strategies • Strong understanding of marketing metrics and KPIs, including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Lifetime Value (LTV) • Strong experience with SQL. Python knowledge will be a plus. • Excellent communication and stakeholder management skills and demonstrated focus for client / customer satisfaction • Detail oriented with strong organizational skills. Ability to function in a high volume setting with tight deadlines • High-energy individual with a go-getter instinct and positive attitude. Our Commitment to Building A Diverse and Inclusive Workforce As a global and multi-cultural organization with varied ethnicities thriving across locations, we realize that our responsibility towards fulfilling the D&I commitment is huge. Therefore, we continuously strive to create a diverse, inclusive, and safe environment, for all our people, communities, and customers. Our leaders are committed to create an inclusive work culture which enables transparency, flexibility, and unbiased attention to every PayUneer so they can succeed, irrespective of gender, color, or personal faith. An environment where every person feels they belong, that they are listened to, and where they are empowered to speak up. At PayU we have zero tolerance towards any form of prejudice whether a specific race, ethnicity, or of persons with disabilities, or the LGBTQ communities. Inspired? Are you ready to utilize your skills and expertise to build value and enrich communities across the globe? Engage with us to discuss further! Apply now » Find similar jobs: . Copyright 2025 PayU. All rights reserved / Privacy / Terms of use × Cookie Consent Manager When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. Because we respect your right to privacy, you can choose not to allow some types of cookies. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. Required Cookies These cookies are required to use this website and can't be turned off. Required Cookies Show More Details Required Cookies Provider

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