Brand Manager

Job Description - Key Responsibilities

* Own brand strategy, positioning and communications guidelines across Skoodle, Bildago, BRAVEN, Rolio,
Legends of the Ramayan and any licensed-IP lines
* Build and manage a unified marketing calendar covering ATL, trade schemes & activations, exhibitions, and
social/content
* Manage and develop the CTM and Social Media Marketing functions - set targets, review performance, and
resolve resourcing conflicts (including for the shared Graphic Designer)
* Own the marketing budget and report ROI to the CEO
* Plan and drive go-to-market marketing for new product launches and licensed-IP additions
* Maintain and evolve brand guidelines (visual identity, tone of voice, templates) and ensure consistent use
across CTM materials, social content and design output
* Act as the marketing-side counterpart to the Ecommerce & D2C Manager, aligning brand campaigns with D2C,
marketplace and quick-commerce activity
* Represent marketing in leadership and business reviewsQualifications & Experience
* 6-10 years in brand management, ideally FMCG, toys, consumer durables or licensed-goods categories
* Experience managing a small team plus an external/agency roster (ATL, activation, social agencies)
* Comfortable owning a marketing budget and reporting ROI in business terms
experience10

working at a client of randstad india

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