Business Development Manager

Business Development Manager

JD – Business Development Manager

Duties and Responsibilities
We’re seeking a strategic, industry-savvy professional to lead our sales and marketing efforts within the IT services domain. In this leadership role, you will drive revenue growth, elevate our brand, and expand our client engagement across diverse sectors and regions.
1. Strategic Sales Leadership
• Design and implement sales strategies targeting new clients and industries within IT services.
• Develop and execute integrated sales & marketing plans for IT solutions (software, cloud, managed services), aligned with business objectives.
• Establish territories, quotas, budgets, KPIs; monitor pipeline and sales performance to optimize revenue and profitability
• Conduct market intelligence and competitive analysis to guide product positioning and opportunity identification .
• Manage end-to-end deal cycles, including negotiations with large, complex accounts.
• Mentor and lead the sales team—recruit, train, set objectives, and coach for results

2. Demand Generation & Integrated Marketing
• Plan and execute B2B campaigns across SEO/SEM, email, LinkedIn, events.
• Oversee content creation: case studies, whitepapers, customer testimonials, videos, webinars .
• Drive brand visibility via thought leadership, social media presence, public relations, and community-building
3. Lead Generation
• Own and drive the full lead-generation function—research high-potential prospects, define ICPs, and design multi-channel outbound strategies using email, cold-calling, LinkedIn Sales Navigator, events, and social selling techniques.
• Implement lead scoring and qualification models to ensure efficient pipeline flow and handoff of SQLs to sales teams .
• Track and analyze lead-gen metrics (e.g., CPL, conversion rates), optimize campaigns, and report outcomes to executive leadership.

4. Sales Optimization & Client Engagement
• Drive the full sales cycle—from lead generation to deal closure—by implementing structured processes, leveraging CRM systems (Salesforce), and refining outreach.
• Engage directly with key accounts and executives to negotiate contracts and foster long-term relationships .
• Monitor sales forecasts, pipeline health, and performance analytics to inform strategic decisions .
5. Brand Management
• Oversee multi-channel marketing campaigns—including digital, events, and PR—to generate high-quality leads and reinforce brand positioning .
• Manage creation of marketing materials and coordinate participation in trade shows and industry events.
• Collaborate closely with product and marketing teams to ensure messaging alignment and brand consistency.
6. Market Intelligence
• Conduct in-depth market and competitor research to identify trends and positioning opportunities
• Craft effective messaging aligned with buyer personas and ideal customer profiles (ICPs)
Required Qualifications
• Bachelor's degree in Sales and Marketing, Business Administration, or related field; MBA preferred
• 10+ years of combined experience in B2B/B2C sales and marketing, including at least 3 years in a management capacity .
• Demonstrated success achieving aggressive sales targets and generating revenue growth.
• Proven expertise in developing and implementing integrated marketing campaigns.
• Strong leadership, communication, and stakeholder management skills.
• Proficient in CRM systems (Salesforce) and marketing technology platforms.
• Analytical mindset with experience leveraging data to drive strategy.
• Comfortable working in high-pressure environments, balancing multiple priorities effectively.
• Willingness to travel for client engagements and industry events.