Content Strategist

Content Strategist

Employment Type: Full-Time
Location: Infopark,Koratty,Thrissur

About the Role
GALTech Technologies pvt ltd is looking for a creative and strategic Content Strategist to develop engaging, high-impact content that strengthens the brand, increases engagement, builds trust, and generates student enquiries.

The ideal candidate should be able to turn ideas, trends, technical topics, student stories, and management insights into compelling Reels, videos, carousels, campaigns, and content series.

Key Responsibilities
• Develop content strategy and monthly content calendars across Instagram, Facebook, YouTube, LinkedIn and other platforms.
• Generate creative content ideas, strong hooks, concepts, and storytelling formats.
• Write scripts for Reels, Shorts, YouTube videos, course promotions, testimonials, interviews, Q&As, ads and brand content.
• Simplify technical and educational topics into engaging and relatable content.
• Identify trends in AI, technology, digital marketing, programming, careers and education and convert them into relevant content.
• Create content around student success stories, placements, testimonials, courses, careers, real life experiences and behind-the-scenes activities.
• Work closely with management, trainers, subject experts, videographers, editors, designers, marketing and admissions teams.
• Develop authentic management/founder-led content including Reels, interviews, podcasts, Q&As and thought-leadership content.
• Write engaging captions, headlines, CTAs and campaign messaging.
• Research competitors, creators and educational brands to identify new content opportunities.
• Monitor content performance and optimize content based on views, engagement, enquiries and leads.
• Maintain a consistent and authentic GALTech brand voice across platforms.

Skills & Requirements
• Proven experience in content strategy, social media, or video content creation
• A storyteller's instinct for scripts, hooks, and short-form video.
• The ability to make technical topics simple and interesting.
• A sharp eye for what's working on Instagram, YouTube, and LinkedIn right now
• Comfort working closely with management and video, design, academic, admissions teams.
• Strong writing skills across captions, scripts, and campaigns
• Female candidates preferred
Key Objective
Build GALTech into a trusted brand through authentic, useful and high-impact content.