Creative Operations & Resource Management Lead, Marcom LA

Responsibilities

Include: Resourcing & Staffing - Build strong relationships across creative, production, design, brand, strategy, operations leadership, and vendor partners. - Partner with Marcom and Services resource managers to align strategies, share best practices, and maintain a big-picture view of our workforce. - Lead weekly stakeholder check-ins to optimize talent utilization, assign projects efficiently, and address resource gaps. - Manage contract, vendor, and full-time staffing, proactively overseeing agency relationships, resource burn, and contract lifecycles. - Align individual skills and career goals with project needs, carefully balancing workloads across full-time and freelance teams. - Oversee smooth onboarding and offboarding for all personnel (FTE, vendors, freelancers) in partnership with Associate Resource Managers. Forecasting & Intake - Maintain a forward-looking read of the Brand and Project Management pipeline, translating volume and complexity into a rolling forecast of creative capability, skill, and capacity needs across all three creative pods (design, copy, art direction). - Forecast hiring and freelance needs for quarterly and fiscal year planning, factoring in project roadmaps and seasonality. Sourcing & Talent Development - Collaborate with staffing vendors and internal teams to source, review, and screen new talent, ensuring sourcing partners understand our unique needs and secure top talent across creative, production, design, brand, and strategy. - Shift contractor and IC sourcing from reactive backfill to forward-facing recruiting aligned to future creative needs, building a sourcing pipeline matched to the studio’s evolving creative sensibilities. - Own up-leveling of existing talent as creative needs evolve — shaping skill-building and inspiration programming proactively, tied to where the pipeline is headed rather than after gaps emerge. Creative Quality & Orchestration - Quality-gate every talent-to-assignment match before it reaches creative leadership for review, reducing Group Creative Director (GCD) workload by pre-filtering casting recommendations with a strong, consistent point of view on creative taste and quality standards. - Organize and run creative reviews by project priority, and coordinate with GCDs on talent fit assessments. - Establish and maintain shared operating playbooks across all three creative pods, connecting briefing, office hours, reviews, and intake into one coherent system rather than disconnected rituals. - Run structured retrospectives that feed learnings back into the forecast, tightening casting accuracy cycle over cycle. Operational Excellence - Mediate resource-sharing challenges with functional and operations leads, conducting necessary risk and opportunity assessments. - Continuously improve resource management processes and workflows using modern planning tools (i.e. Airtable) and AI-driven insights. 15+ years relevant experience in a resource or project management role within a creative agency or marketing communications organization. Proven experience managing a contingent workforce. Strong understanding of digital and creative campaign workflows, including key roles in design, conceptual advertising, and digital production. Experience with budget allocation and proficiency in modern project management and workspace tools. Demonstrated ability to build and manage a rolling capacity/demand forecast, not just respond to open requests. Experience using and driving adoption of project resourcing systems. Advanced Airtable skills; experience with AI-driven resourcing tools. Experience sourcing talent at the convergence of creative craft and the effective application of technology. Ability to assess and forecast longterm creative needs based upon industry wide trends and the evolving technology landscape. Strategic and detail-oriented, able to balance daily operations with big-picture team efficiency. Adaptable and proactive, thriving in dynamic environments while anticipating future needs and roadblocks. Ability to analyze complex briefs, identify risks, and strategically match the right talent to the right project. Exceptional organizational, diplomatic communication, and people management skills. Strong point of view on creative quality and taste, with the judgment to filter and pre-vet talent recommendations for creative leadership. Track record of building shared processes or playbooks across previously siloed teams or pods.