Digital Marketing Executive

Digital Marketing Executive

Key Responsibilities

• Develop and execute digital marketing strategies for the company’s IT products and solutions.
• Plan and implement SEO strategies to improve website rankings, organic traffic, and product visibility.
• Conduct keyword research, competitor analysis, and search-intent analysis.
• Manage on-page, off-page, and technical SEO activities.
• Create and implement lead-generation campaigns for the company’s products and services.
• Identify potential customer segments and develop strategies to attract qualified leads.
• Manage landing pages, contact forms, lead magnets, email campaigns, and other lead-generation channels.
• Coordinate with the sales and product teams to ensure effective lead follow-up and conversion.
• Develop brand-marketing strategies to improve awareness, credibility, and market positioning.
• Maintain a consistent brand identity across the website, social media platforms, advertisements, and marketing materials.
• Plan, create, schedule, and manage content for LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms.
• Create engaging content, including product posts, blogs, case studies, customer success stories, videos, and promotional materials.
• Promote the company’s products through organic and paid social media campaigns.
• Monitor website traffic, search rankings, lead performance, social media engagement, and campaign results.
• Prepare regular reports and recommend improvements based on marketing data.
• Stay updated with digital marketing trends, SEO algorithm changes, social media trends, and competitor activities.
• Coordinate with designers, content creators, developers, product teams, and external agencies for marketing activities.

Required Skills and Qualifications

• 2–5 years of experience in digital marketing, preferably in an IT, SaaS, or product-based company.
• Strong knowledge of SEO, including keyword research, on-page SEO, off-page SEO, and technical SEO.
• Practical experience in lead generation and digital marketing campaigns.
• Good understanding of brand marketing and brand-positioning strategies.
• Hands-on experience in social media marketing and content planning.
• Familiarity with Google Analytics, Google Search Console, keyword research tools, and social media analytics.
• Excellent written and verbal communication skills.
• Strong analytical, creative, and problem-solving abilities.