RVP Digital Sales

RVP Digital - Marketing Cloud - Emerging + Colombia

The Business Unit: Salesforce Marketing Cloud

Our Marketing Cloud is a powerful digital marketing platform that allows businesses to deliver personalized customer journeys across various channels. It's a one-stop solution for email, mobile, social, advertising, web personalization, content creation, content management, and data analysis.

Overview of the Role:

We're looking for a Regional Vice President of Sales, Digital to lead a team of Account Executives driving growth across Central America + Colombia  with a focus on Digital solutions. In this role, you'll shape go-to-market strategy for the region, develop a high-performing team, and serve as a key contributor to Salesforce's broader sales mission — all while building lasting relationships with customers across industries and segments.

What You'll Actually Be Doing

• Lead, coach, and develop a team of Account Executives across Central America + Colombia through recruiting, onboarding, and ongoing mentorship to drive pipeline growth and opportunity identification.
• Own the regional go-to-market strategy, including revenue forecasting, sales activity reporting, and identifying skills or competency gaps on the team.
• Partner with customers and internal stakeholders at the executive level to build compelling points of view and close strategic deals across the region.
• Represent Marketing Cloud at local and corporate events to strengthen brand presence and partner relationships across the Salesforce ecosystem.

You're Our Person If...

• 5+ years of experience leading a sales team in enterprise software or information technology.
• Proven track record of prospecting, opening new accounts, and growing existing ones through a consultative sales approach. Experience developing the Central America territory.
• Deep knowledge of the Central America Market — including local regulatory nuances and buying behaviors.
• Experience building and maintaining C-suite relationships and developing strategic account plans.
• Strong understanding of the Digital landscape, including competitive dynamics and target market segments.
• Fluency in Spanish and English; Portuguese is a plus given regional proximity to Brazil.

Even Better If...

• Experience working with Salesforce products or partner ecosystems.
• Background in formal or informal people leadership (e.g., de facto team lead on a project or account).