Job information
About this opportunity
Quick summary
About the role
Cult.fit is looking for a creative Social Media Manager – Pilates to lead content and community growth for the Pilates vertical. This role will be responsible for shaping how Cult’s Pilates brand shows up across social platforms - building awareness, driving engagement, and inspiring India’s Pilates community.
You’ll work closely with the brand, creative, and fitness teams to bring Pilates to life across video, influencer, and community-driven storytelling. This is a high-ownership role for someone who deeply understands social media culture, has a strong creative pulse, and is passionate about fitness, movement, and wellness.
What We’re Looking For
- 3-4 years of experience in social media management, content strategy, or digital marketing.
- Proven experience building and managing social media for lifestyle, wellness, or fitness brands.
- Exceptional copywriting and storytelling skills with a strong visual sense.
- Deep understanding of social platforms, algorithms, and emerging digital culture.
- Experience working with influencers, creators, and video-first formats.
- A genuine passion for fitness and wellness - ideally with familiarity or interest in Pilates is a plus.
Responsibilities
Social Strategy & Execution
- Develop and own the social media strategy for Cult Pilates across platforms (Instagram, YouTube, X, LinkedIn, etc.).
- Create platform-specific content calendars that drive awareness and engagement.
- Plan, produce, and publish high-quality photo, video, and UGC content aligned with the brand tone of voice.
Content & Community Building
- Collaborate with trainers, studios, and members to showcase authentic Pilates stories.
- Build and nurture an engaged online community that celebrates the Pilates lifestyle.
- Drive conversations around movement, mindfulness, and wellness to position Cult as the go-to Pilates brand.
Campaigns & Collaborations
- Partner with the Brand and Creative teams to execute integrated social campaigns, launches, and challenges.
- Manage influencer collaborations and partnerships to amplify reach and brand storytelling.
- Experiment with emerging content formats (Reels, trends, long-form, live sessions, etc.) to stay ahead of the curve.
Analytics & Optimization
- Track key social media metrics: reach, engagement, and follower growth.
- Analyze performance and continuously optimize strategy for better ROI.
- Monitor trends, competitor activities, and audience insights to identify new growth opportunities.
Cross-Functional Collaboration
- Work with the Offline Creative & Growth teams to align social narratives with business priorities.
- Support campaign amplification for on-ground events, launches, and partnerships.
- Ensure brand consistency across all social media touchpoints.
Skills Required
Social Media Strategist, Content, Campaigns
Listing details
- Employer
- Cult.fit
- Location
- Bengaluru, Karnataka
- Structured address
- Bengaluru, Karnataka
- Category
- Digital Marketing
- Base salary
- Not disclosed
- Valid through
- Check official source
- Reference
- 10797